F1 video games are already gaining popularity in the streaming community. Well-known streamers like xQc and Shroud also tried motorsport racing games in their streams. In addition, some professional F1 drivers have also made a move towards the streaming scene.
During the pandemic, when the whole world shut down, including motorsport, many professional F1 drivers such as Lando Norris and Charles Leclerc became live streamers. Norris even went a step further and started his own esports organization, Quadrant. Norris even recently collaborated with the Shroud on a Twitch stream.
After the drivers, the F1 teams are now getting into the live streaming. Alfa Romeo, the Italian F1 team, recently signed deals with two organizations that are well known in the streaming community, particularly those related to gambling streams.
ADVERTISING
The article continues below this ad
Alfa Romeo joins KICK streaming
Formula 1 action is currently on hold until the start of the new 2023 season, but that doesn’t mean nothing is happening in this high-octane motorsport. Alfa Romeo recently announced that Stake will serve as the team’s title sponsor for the 2023 season. Stake is not a new name in the streaming community as gambling streams have been extremely popular over the last year.
Alfa Romeo F1 Team Stake will take a decisive step into the world of streaming by launching an important partnership with @KickStreamingan innovative and community-driven live streaming platform built for and aimed at a global audience.
Tap here to discover more. ⬇️ #Come closer
— Alfa Romeo F1 Team Outreach (@alfaromeoorlen) January 27, 2023
A few days after the stake announcement, the Italian F1 team made another important announcement. They signed a deal with KICK, the new live streaming platform owned by none other than Alfa Romeo title sponsor Stake. Being owned by Stake, this streaming platform has received a lot of attention.
The Italian F1 team announced this collaboration in its press release, in which it also revealed that the KICK branding will appear on its F1 apparel. “KICK branding will appear prominently on the bodywork of Alfa Romeo F1 Team’s C43 at select races, with an exciting activation program with the team’s drivers to be announced soon.” The press release from Alfa Romeo states.
What are fans saying about this deal?
There has been mixed reaction from fans about the collaboration between Alfa Romeo F1 Team and Stake. Some fans were delighted, while many others expressed their disrespect for the gambling site that sponsors this well-known F1 team. Here are some of the Twitter replies.
Congratulations Alfa Romeo on the new Pyram
I mean partnerships with commitment!— Senny (@SennySupreme) January 28, 2023
Sports and gambling together in one sentence… I’m SHOCKED…
– Mats Kathage (@P4wnyhof) January 29, 2023
Okay do some moves that’s it I like to see progress why did you tweet it like that even though it seems kinda passive aggressive
— Zeke (@Zekenbt) January 28, 2023
Let’s start a pool about when the first scandal will fall.
— critical_event (@critlcal_event) January 28, 2023
I mean I totally disagree with Kick and think it is a scam to trick people into wasting money gambling. BUT this is an important partnership for Trainwreck, I have to salute him. The thought kick would be a flash in the pan and be gone in 6 months
— Adam Errigo (@SquiZZomatic_) January 28, 2023
Desperation at Alfa, who won’t be in the sport much longer anyway. Might as well go out with a bang 😅
— Tay (@TCR__Tay) January 29, 2023
ADVERTISING
The article continues below this ad
ADVERTISING
The article continues below this ad
What are your thoughts on Alfa Romeo F1 Team teaming up with Stake and its live streaming platform? Let us know in the comment section below.
WATCH THIS STORY: F1 drivers try their hand at different sports