SCOTTISH FA, SPFL AND SWPL COMBINE TO CREATE AN EXCITING NEW SCOTTISH FOOTBALL MARKETING DEPARTMENT
The Scottish FA, Scottish Professional Football League and Scottish Women’s Premier League today announce the formation of Scottish Football Marketing: a centralized trading hub set to revolutionize the promotion and marketing of the national game in Scotland.
Scottish Football Marketing will recruit a team of talented and ambitious commercial professionals who will be based at Hampden Park and report to a commercial director appointed by the three bodies to create a strong and consistent brand for Scottish football and grow revenue from improved Data collection, sponsorship and licensing for the entire game.
The creation of Scottish Football Marketing was one of the key pillars of the SPFL’s strategic review, which was approved earlier this season. This review was pushed by the late Hibernian’s Ron Gordon and affected Aberdeen, Celtic, Hearts and Rangers.
It has been endorsed by the governing body to leverage the storytelling and customer experience of Scottish football, as well as harmonize data points and commercial performance.
The process begins with the recruitment of a new Commercial Director for Scottish Football Marketing.
Ian Maxwell, Chairman of the Scottish Football Association: “Scottish football offers an immersive and unpredictable narrative on the pitch. We believe it’s time to work smarter off the pitch in an increasingly competitive market to amplify the magic of our national game.
“We have seen similar models work well in football and sport and entertainment and want to ensure Scottish football is as appealing as possible to fans of all ages, with an offering that will appeal to new sponsors and partners. “
Neil Doncaster, Chief Executive of the SPFL: “The whole of Scottish football has pulled together during the pandemic and the daily meetings of the Joint Response Group have been vital to ensure clubs weather the tremendous challenges posed by Covid unscathed.
“This model, which brings together the considerable resources, skills and energy of the entire sport, has shown how much more we can achieve when we all pull together.
“The SPFL recently announced record sales and fees for our 42 clubs. The creation of Scottish Football Marketing gives the game a major strategic advantage in developing new and attractive commercial offerings which in turn will continue to increase revenue for the benefit of fans and clubs.
“Ron Gordon was a driving force behind the Scottish Football Marketing project and we hope his creation will be a legacy of his all-too-short time in Scottish football.”
Fiona McIntyre, Chief Executive of SWPL added: “SWPL has come a long way in a very short space of time and those early advances were underpinned by a culture of collaboration between SWPL clubs, the SPFL and the Scottish Football Association. In our first season we’ve already forged record-breaking partnerships with Sky Sports, BBC Scotland, BBC ALBA and Mitre. Scottish Football Marketing is an innovative and exciting development for Scottish football and our involvement will continue to strengthen elite women’s football in Scotland – and accelerate the growth of women’s football in this country.”
We are now inviting applications for the position of Commercial Director of Scottish Football Marketing. Please send your CV and a covering letter summarizing relevant experience to:
The closing date for entries is Friday, March 31, 5:00 p.m. All applications are treated with the utmost confidentiality