do you have lays Messi wants to know!
The icon debuts with new commercial and limited edition Lay’s packaging, joining her former teammate Thierry Henry on the “No Lay’s, No Game” platform to celebrate the brand’s partnership with the UEFA Champions League and to remind fans that football is unthinkable without Lay’s
NEW YORK, March 2, 2023 /PRNewswire/ — Lay’s makes football better, but imagine watching it with your friends and the seven-time Ballon d’Or winner, Lionel Messi! The four-time UEFA Champions League winner and FIFA World Cup 2022 winner takes the brand’s ‘No Lay’s, No Game’ platform to the next level – he stars in a new fun and exciting commercial titled ‘Messi Visits ‘ and appears on Edition Lay Limited chip packaging to commemorate the ‘No Lay’s, No Game’ movement in celebration of the UEFA Champions League.
Featuring football greats, including Messi, the special edition bags showcase the key elements that make the UEFA Champions League one of the world’s most exciting sporting events: incredible athletes, passionate fans and a global audience. The limited edition bags showcase the dynamic energy that athletes bring to the beautiful game. They will be available in The United States, South Africa, Polandand other nations throughout the UEFA Champions League tournament June 2023.
The TV commercial “Messi Visits” starring Messi is available Look now!
In the spot, Messi is the unexpected guest at a UEFA Champions League party when he shows up unannounced, but the celebration turns to distress when the legend asks “Where are the lays?” Watch supporters and a furry friend react to the legend’s quest for his favorite salty snack.
The emotion and humor are amplified in the content thanks to a hilarious original music disc aptly titled ‘No Lay’s, No Game’, performed as a parody of the power ballad ‘All By Myself’ Eric Howard Carmen.
“If you are well prepared, you have more chances to do your best. The same goes for all fans who enjoy watching football, meeting their friends and sharing Lay’s. The new Lay’s commercial conveys this with a little humor. Game day is never complete without lay’s! No lay’s, no game,” he said Lionel Messi.
PepsiCo’s Vice-President of Marketing, Global Food Brands, complements the No Lay’s No Game platform with brand new limited edition Messi Visits content and packaging. Ciara Dilleysaid: “It’s unthinkable to watch football without Lay’s and it’s unthinkable to leave Messi out of the ‘greatest of all time’ conversation. That’s why Lionel was the perfect partner for the No Lay’s, No Game platform and Lay’s has it have been teammates with him for many years. He is an icon of the sport and with Messi’s help, the ‘No Lay’s, No Game’ movement will unite fans through the simple act of sharing lay’s.”
Messi Visits is the latest stop on the brand’s No Lay’s, No Game journey this football season. The exciting platform honors almost a decade of partnership between the world’s most popular chip brand and the UEFA Champions League. The campaign started on 21st of FebruarySt with a short film called ‘Thierry Visits’ featuring the other football legend, Thierry Henry. Henry and Messi were teammates in the FC Barcelona team that was crowned UEFA Champions League winners in 2009.
During the remaining 2022-2023 UEFA Champions League tournaments for both men and women, fans should look out for more exciting and unexpected moments on the No Lay’s, No Game platform including: more football superstar surprises, immersive digital content and built pitches around the world. You never know who’ll show up and ask if you’ve got Lay’s!
Together, Lay’s and Lionel Messi the platform will celebrate “No Lay’s, No Game” and prove to fans that football without lay’s is unthinkable. Be sure to follow Lay’s Football on Instagram to stay up to date with all UEFA Champions League and UEFA Women’s Champions League partnership activations and other No Lay’s, No Game news. For more information about the tournament, see UEFA.com.
About lays
Lay’s is one of the brands of Frito-Lay North America, the $19 billion convenience food division of PepsiCo, Inc. (Nasdaq: PEP) headquartered in Purchase, New York. Learn more about Frito-Lay on the company website, http://www.fritolay.com/ and on Twitter http://www.twitter.com/fritolay. Learn more about Lay’s by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay’s on Instagram by visiting it http://instagram.com/lays.
About PepsiCo
PepsiCo products are enjoyed more than a billion times a day by consumers in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net sales in 2022, driven by a portfolio of complementary beverages and ready meals that includes Lay’s, Doritos, cheetahsGatorade, Pepsi-Cola, Mountain Dew, Quaker and soda stream. PepsiCo’s product portfolio includes a wide range of enjoyable food and beverages, including many iconic brands that have more than 1 billion dollars each in estimated annual retail sales.
Guiding PepsiCo is our vision to become the global leader in beverages and ready meals by winning with pep+ (PepsiCo Positive). pep+ is our end-to-end strategic transformation that puts sustainability and human capital at the heart of how we create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information visit www.pepsico.comand keep following Twitter, Instagram, FacebookAnd LinkedIn @PepsiCo.
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SOURCE PepsiCo